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Sung Zhenhua, CEO of Haier Rus LLC «We decided to move to this wonderful city to see through our first refrigerator production project.
We feel that the city’s administration actively supports and assists us.»
- October 7, 2013
- investment project support agreement signed between the Agency and HAIER
- March 6, 2014
- production area lease agreement signed
- September 30, 2014
- company registered in Naberezhnye Chelny
- April 18, 2016
- Naberezhnye Chelny Priority Development Area resident status received
- April 22, 2016
- factory opening ceremony
Output capacity: 250,000 pcs./year, potentially twice this amount in the future
Investment amount: $55 mln
Number of jobs: 476 internal, 1,500 outsourced
Haier Electrical Appliances Rus LLC plans to produce 15 models developed with Russian consumers and the Russian market in mind.
Haier was founded in 1984 in China and currently has 24 production facilities, five R&D centers, and subsidiaries in Europe, North America, Asia, the Middle East and Africa.
The company has over 70,000 employees and annual sales exceeding USD 29.5 billion.
According to Euromonitor International, in December 2014 for the sixth time in a row Haier ranked first among large household appliance manufacturers, holding a share of 10.2% of the retail market.
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