Tatarstan is conquering international media arena
In modern world, information resources at region’s disposal have a powerful impact on competitiveness of the region as well as country as a whole. The reputation of these territories largely depends on mass media. Over the past few decades, mass media became the main channel of information broadcast. By receiving information from a variety of media sources, the society forms its opinion about what’s going on, and the sphere of influence of mass media goes beyond the borders of nation states. The urgency of development of positive image of the Republic of Tatarstan was obvious, since it draws attention to the region, offers a great opportunity to promote the republic in the international arena, improves the investment climate.
This way, the questions of cooperation on world media exposure of Tatarstan became the centerpiece of the negotiations during the meeting between the Head of Tatarstan Investment Development Agency Taliya Minullina and International Sales Director of Euronews Kjell Stein.
While greeting the guest, the head of the Agency noticed, that Euronews is a familiar one to the citizens of Tatarstan, adding that today the TV channel is one of the world leaders in delivering news.
Kjell Stein told about the history of Euronews television channel, its development and line-up. He reminded that the broad casting of the channel in Europe, Africa, Asia, Australia, South and North America and also in the Middle East gives the opportunity to cover over 294 millions of households in 150 countries worldwide. Moreover, during the meeting new concept of promotion of Tatarstan in the international arena, which could attract new potential investors and to build international interest in the Republic of Tatarstan.
The Republic of Tatarstan cooperates with Euronews since 2006. The television channel created and displayed the video about the Republic of Tatarstan and Kazan as a candidate to host the World Summer Universiade, and took part in implemention of integrated marketing campaign to create a positive image of the Republic of Tatarstan and other events.