Investors from all over the world will come to Tatarstan to «TIDA Business Cup 2018»

Today, the presentation of Football World Cup among businessmen «TIDA Business Cup 2018» organized by Tatarstan Investment Development Agency together with fan club of the Russian team was held in Kazan.

The tournament will be held on July 4-6 in Kazan and Innopolis, and will include football matches and business forum. Businessmen, top-managers, potential investors from Russia and different countries are among the participants.

On the site of Kazan Fair in the frames of Kazan Event Expo the President of fan club of the Russian team "Russia Unites" Eduard Latypov and the Project Manager of «TIDA Business Cup 2018» Viktor Mironov told about the details of international event, which will be held in Russia for the first time.

According to Viktor Mironov, initially the idea of inviting investors to the host-country of the biggest sporting events came to the organizers in Germany. Along with the matches of the FIFA World Cup 2006, special program for businessmen was designed in the country - guests managed to visit the country and learn about the possibilities for the work of investors.

«TIDA Business Cup 2018» will allow to show the investors Tatarstan as a platform for profitable business. The event may interest them to invest in this region, which they would probably never visit if it wasn't football World Cup", - Eduard Latypov remarked.

According to him, 95% of the visitors of world sport events are the middle class. 30-35% of them are so called client groups and corporate fans, who are the target audience for the organizers of «TIDA Business Cup 2018».

He also noted that Tatarstan became the only Russian region holding this year FIFA World Cup 2018, who responded the proposal of fan club of the Russian team to organize such an event at the meeting point of business and sport.

«TIDA Business Cup 2018» is a communication project unified by the goals to develop business and establish partnership in friendly atmosphere of the sports event.

In the frames of the event investment opportunities of the republic will be presented. The tournament is dedicated to holding the FIFA World Cup 2018 matches in Kazan.

"TIDA Business Cup 2018" is planned to become an annual event.